I look at content as a product, not a marketing tool. That means starting with the user, designing the architecture before writing a word, and building systems that scale without breaking. I've spent 10+ years proving that the infrastructure behind content matters as much as the content itself.
At Ria Money Transfer, I lead digital strategy for a public web platform operating across 100+ markets and 30+ languages. I manage the website roadmap, content architecture, and conversion strategy, partnering daily with product, engineering, SEO, and design. Right now I'm leading a full platform transformation: a CMS migration, content architecture redesign, and UX and visual overhaul rebuilding the platform from a one-to-one content model to a programmatic, one-to-many system built to scale globally.
Before Ria, I co-founded a marketing agency where I built and led a team delivering content strategy, branding, and web platforms for 25+ businesses. I also grew an online community from scratch to 1M+ followers before it was acquired in 2021. It's where I developed the instinct for audience, growth, and what it actually takes to scale something from zero.
Content Architecture
Scalable content models, CMS structure, programmatic systems
Web Platform Building
Roadmap ownership, UX, conversion optimization at scale
SEO & Organic Growth
Content production, SEO strategy, keyword architecture, traffic growth
Global Localization
Localization workflows, multilingual CMS, 100+ market execution
Cross-functional Leadership
Product, engineering, design, SEO: building alignment that ships
AI & Workflow Design
Scaling content production velocity through intelligent tooling
